Product development for the service sector : lessons from market leaders
by
 
Cooper, Robert G. (Robert Gravlin), 1943-

Title
Product development for the service sector : lessons from market leaders

Personal Author
Cooper, Robert G. (Robert Gravlin), 1943-

Added Author
Edgett, Scott J.

Publication Information
Cambridge, MA : Perseus Books, 1999.

Physical Description
vii, 278 páginas : ilustraciones

Contents
The stakes have never been higher -- Critical drivers of success: process factors -- Critical steps for success: the project factors -- Developing a winning new service development process -- How to build a winner: from idea to launch, the process in detail -- Issues and challenges: new approaches in the innovation process -- Portfolio management: more than just project selection -- Defining, designing, and implementing your new process.

ISBN
0738201057

Subject Term
Industrias de servicios -- Administración
 
Industria de servicios financieros -- Administración
 
Productos nuevos -- Administración

Format
Books

Language
English

Publication Date
1999

Cover image
https://www.bcn.cl/catalogo/bib/241088.jpg


LibraryCollectionMaterial TypeShelf NumberStatus
Sede ValparaísoSISRED (Monografías)Monografías658.8 C778p 1999En Estante