Product development for the service sector : lessons from market leaders
by
Cooper, Robert G. (Robert Gravlin), 1943-
Title
:
Product development for the service sector : lessons from market leaders
Personal Author
:
Cooper, Robert G. (Robert Gravlin), 1943-
Added Author
:
Edgett, Scott J.
Publication Information
:
Cambridge, MA : Perseus Books, 1999.
Physical Description
:
vii, 278 páginas : ilustraciones
Contents
:
The stakes have never been higher -- Critical drivers of success: process factors -- Critical steps for success: the project factors -- Developing a winning new service development process -- How to build a winner: from idea to launch, the process in detail -- Issues and challenges: new approaches in the innovation process -- Portfolio management: more than just project selection -- Defining, designing, and implementing your new process.
ISBN
:
0738201057
Subject Term
:
Industrias de servicios -- Administración
Industria de servicios financieros -- Administración
Productos nuevos -- Administración
Format
:
Books
Language
:
English
Publication Date
:
1999
Cover image
:
Library | Collection | Material Type | Shelf Number | Status |
---|
Sede Valparaíso | SISRED (Monografías) | Monografías | 658.8 C778p 1999 | En Estante |