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Product development for the service sector : lessons from market leaders
Title:
Product development for the service sector : lessons from market leaders
Added Author:
Publication Information:
Cambridge, MA : Perseus Books, 1999.
Physical Description:
vii, 278 páginas : ilustraciones
Contents:
The stakes have never been higher -- Critical drivers of success: process factors -- Critical steps for success: the project factors -- Developing a winning new service development process -- How to build a winner: from idea to launch, the process in detail -- Issues and challenges: new approaches in the innovation process -- Portfolio management: more than just project selection -- Defining, designing, and implementing your new process.
ISBN:
0738201057
Format:
Books
Language:
English
Publication Date:
1999
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