Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services
por
 
Kawasaki, Guy, 1954-

Título
Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services

Autor
Kawasaki, Guy, 1954-

Colaborador
Moreno, Michele

Edición
1st. edition.

Información de publicación
New York : HarperBusiness, 2000.

Descripción física
xvi, 206 páginas : ilustraciones ; 25 cm.

ISBN
0887309968

Resumen
Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous coauthor Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for besting the competition and triumphing in today's hypercharged business environment. The book is divided into three sections, whose titles alone epitomize its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take-charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers.

Temas
Comercialización en Internet
 
Segmentación del mercado
 
Comercialización -- Innovaciones tecnológicas
 
Planificación de la comercialización
 
Comercio electrónico

Formato
Libros

Idioma
Inglés

Fecha de publicación
2000


BibliotecaColecciónTipo de materialNo. de pedidoEstado
Sede ValparaísoSISRED (Monografías)Monografías339.138:004.738 K22r 2000En Estante