Product development for the service sector : lessons from market leaders
Título:
Product development for the service sector : lessons from market leaders
Colaborador:
Información de publicación:
Cambridge, MA : Perseus Books, 1999.
Descripción física:
vii, 278 páginas : ilustraciones
Contenido:
The stakes have never been higher -- Critical drivers of success: process factors -- Critical steps for success: the project factors -- Developing a winning new service development process -- How to build a winner: from idea to launch, the process in detail -- Issues and challenges: new approaches in the innovation process -- Portfolio management: more than just project selection -- Defining, designing, and implementing your new process.
ISBN:
0738201057
Formato:
Libros
Idioma:
Inglés
Fecha de publicación:
1999
Imagen de cubierta:
https://www.bcn.cl/catalogo/bib/241088.jpg