Cualquier inconveniente no dude en contactarnos.
Cualquier inconveniente no dude en contactarnos.
ISBN: 0471204765
Evolving marketing and marketing communications into the twenty-first century Don E. Schulz
Overview of Kellogg on integrated marketing Dawn Iacobucci and Bobby J. Calder
What is integrated marketing? Bobby J. Calder and Edward C. Malthouse
The tao of customer loyalty : getting to "my brand, my way" Tom Collinger
Using interaction maps to create brand experiences and relationships Andrew J. Razeghi and Bobby J. Calder
Integrated marketing and the consumer experience |r Lisa Fortini-Campbell
Strategies for viral marketing |r Maria Flores Letelier, Charles Spinosa, and Bobby J. Calder
Acquiring the right customers Lisa A. Petrison and Paul Wang
Database sub-segmentation Edward C. Malthouse
Customer profitability and diagnosing a customer portfolio Francis J. Mulhern
Decision-guidance systems Nigel Hopkins, Adam Duhachek, and Dawn Iacobucci
Scoring models Edward C. Malthouse
Integrating marketing and the web Eric G. Berggren, Bobby J. Calder, and Richard I. Kolsky
An illustration of integrated marketing Bobby J. Calder
Reflections on becoming a great marketing organization Stephen Burnett.
