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ISBN: 1578518520 (alk. paper)
The growth imperative
How can we beat our most powerful competitors?
What products will customers want to buy?
Who are the best customers for our products?
Getting the scope of the business right
How to avoid commoditization
Is your organization capable of disruptive growth?
Managing the strategy development process
There is good money, and there is bad money
The role of senior executives in leading new growth.