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Buzzmarketing : get people to talk about your stuff

New York : Portfolio, 2005 copyright.
Descripción: x, 242 páginas : ilustraciones

ISBN: 1591840929

Evading the stampede

Renaming a town

The first secret-push the six buttons ot buzz

Miller lite: a brand betore its time

Starting up trom scratch-green tor Greenfield

American idol

The second secret-capture media

Apple mac attack: what few know

Clearplay: courts, controversy, and clamor

The third secret-advertise tor attention

Building britney buzz

The fourth secret-climb buzz everest.

War ot the colas: a story behind the story

The fifth secret-discover creativity

Mustang bang

The sixth secret-police your product.

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