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Baker, Susan, | Bass, Margrit

New consumer marketing : managing a living demand system

Chichester, West Sussex, England : John Wiley & Sons, Ltd., 2003 copyright.
Descripción: xii, 204 páginas : ilustraciones

ISBN: 0470844825 (cloth : alk. paper)

Introduction

Earthquake!

The new consumer

Concerns of brand owners and retailers

New consumer marketing

A model of new consumer marketing

Value definition

Value creation

Value delivery

Demand systems management.


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