Usted buscó por: "Khan, Salman,"


Boston : McGraw-Hill/Irwin, 2004 copyright.
Descripción: xxv, 845, [22] páginas : color ilustraciones

ISBN: 0071214267 (international : alk. paper)

An overview of consumer behavior. Introduction: the world of consumers. The changing world of consumption. The meaning and nature of culture. Consumption meanings

Marketing decisions and consumer behavior. Consumer behaviors and marketing strategies. Learning about consumers

Consumers as interpreters. Consumer motives, goals, and involvement. Perception: worlds of sensations. Experience, learning, and knowledge. The self and selves

Consumers in Social Context. Lifestyles: Consumption Subcultures. Economic and Social Segments. Organizational and Household Behaviors. Interpersonal Influence

Consumer action. Consumer attitudes and decisions. Acquiring things. Consumer innovation. Consumer satisfaction. Disposition, recycling and reuse.

Otros materiales recomendados