Usted buscó por: Bristow-Bovey, Darrel

Making meaning : how successful businesses deliver meaningful customer experiences

Berkeley, Calif. : New Riders, 2006 copyright.
Descripción: vi, 146 páginas : diagramas

ISBN: 0321374096

Meaning: the hearth and soul of innovation

The road to meaning

The value of meaning

A world of meaningful experiences

Finding a starting point

Designing meaningful experiences

Identifying the opportunity for meaning

Framing the experience

Shaping the concept

Delivering reality

The end in sight

Moving forward.

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