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The long tail : why the future of business is selling less of more

New York, N. Y. : Hyperion, 2008.
Descripción: xii, 267 páginas

ISBN: 9781401309664

The Long Tail

The Rise and Fall of the Hit

A Short History of the Long Tail

The Three Forces of the Long Tail

The New Producers

The New Markets

The New Tastemakers

Long Tail Economics

The Short Head

The Paradise of Choice

Niche Culture

The Infinite Screen

Beyond Entertainment

Long Tail Rules

The Long Tail of Marketing

Coda: Tomorrows Tail.



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